Content Marketing Strategy

An intermediate course for marketers who want to develop a systematic content marketing strategy. Covers content audit and gap analysis, editorial calendar building, SEO-driven content, distribution channels, content repurposing, measuring content ROI, brand voice consistency, and AI-assisted content workflows. Taught by Dr. Ian Wilkinson. Level: Intermediate. Category: Digital Marketing. Enroll to access AI-powered lessons, quizzes, live instructor sessions, and a verifiable certificate.

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