Complete preparation for the Google Ads Search certification exam (free via Skillshop). Covers Google Search campaign structure, keyword match types, Smart Bidding strategies, Quality Score, ad extensions/assets, responsive search ads, Performance Max, Shopping campaign basics, and conversion tracking. Practical question sets mirror the real Skillshop exam format and difficulty. Taught by Dr. Ian Wilkinson. Level: Intermediate. Category: Digital Marketing. Enroll to access AI-powered lessons, quizzes, live instructor sessions, and a verifiable certificate.