Complete preparation for the Google Analytics Certification exam covering GA4. Covers the GA4 interface, the event-based tracking model, configuring conversions, audiences, explorations, standard reports, data streams, and BigQuery export. The Google Analytics certification is free and highly recognized in digital marketing roles. Taught by Dr. Ian Wilkinson. Level: Beginner. Category: Digital Marketing. Enroll to access AI-powered lessons, quizzes, live instructor sessions, and a verifiable certificate.