Complete preparation for the LinkedIn Marketing Solutions Fundamentals certification offered free through LinkedIn Marketing Labs. Covers every ad format on the platform, Campaign Manager structure, professional audience targeting, Matched Audiences for retargeting, bid strategy, conversion tracking with the LinkedIn Insight Tag, and performance reporting. Ideal for B2B marketers, demand generation specialists, and anyone expanding the Digital Marketing track into the professional network channel. Taught by Dr. Ian Wilkinson. Level: Beginner. Category: Digital Marketing. Enroll to access AI-powered lessons, quizzes, live instructor sessions, and a verifiable certificate.