A beginner-to-practitioner course covering how search engines work, on-page and technical SEO basics, keyword research, link building fundamentals, Core Web Vitals, Google Search Console, and structured data. Aligned to Google Search Essentials (formerly Google Webmaster Guidelines). No coding experience required for most concepts. Taught by Dr. Ian Wilkinson. Level: Beginner. Category: Digital Marketing. Enroll to access AI-powered lessons, quizzes, live instructor sessions, and a verifiable certificate.