Comprehensive preparation for TikTok for Business advertising covering In-Feed Ads, TopView, Branded Hashtag Challenges, Spark Ads, audience targeting with TikTok's behavioral graph, bidding strategies, pixel measurement, Events API, and campaign optimization. Aligned to the TikTok Academy curriculum used by performance marketers, brand teams, and social media agencies running campaigns on TikTok. Taught by Dr. Ian Wilkinson. Level: Beginner. Category: Digital Marketing. Enroll to access AI-powered lessons, quizzes, live instructor sessions, and a verifiable certificate.